Paid advertising and social media marketing
Ads bring enquiries quickly. Social media keeps you visible to the people most likely to buy. We plan, run and report on both, measured by the enquiries they bring.
Paid advertising, measured by enquiries
Ads can bring leads quickly, but only if they reach the right people and you can see what each campaign produces. We plan, set up and manage campaigns with conversion tracking in place from the start.
The problem
Ad budgets are spent, clicks come in, and nobody can say how many became customers.
- You need enquiries sooner than SEO can deliver them
- You already run ads but can't see what they produce
- You're launching a new service or location and need to be seen
What paid advertising can include
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Account review
A look at any existing ad accounts: what's working, what isn't, and what is being wasted.
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Campaign strategy
Who to target, where, and a recommended starting budget for your goals.
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Account and campaign setup
Campaigns, ad groups and audiences built and organised so they can be measured.
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Ad copywriting
Clear ad text written for the people you want to reach.
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Conversion tracking
Tracking set up so you can see which ads lead to enquiries, not just clicks.
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Landing page recommendations
Advice on the pages your ads send people to, so more visitors get in touch.
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Ongoing optimisation
Regular adjustments to targeting, bids and ads based on results.
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Performance reporting
Regular reports showing spend, enquiries and what we're changing next.
The final scope for your project is agreed in a written proposal before any work starts.
How a paid advertising engagement runs
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Review goals and tracking
We agree what a good enquiry looks like and check that it can be measured.
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Build campaigns
We set up targeting, ads and budgets, and confirm scope and fees in a written proposal.
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Launch and monitor
Campaigns go live and we watch early results closely.
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Optimise and report
We adjust what isn't working and report back on what changed.
What we need from you
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Ad account access
Access to your existing ad accounts, or permission to set new ones up.
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An advertising budget
The amount you're comfortable spending on ads each month.
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Approvals
Someone to review and approve ad copy and images before they run.
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Website access
So conversion tracking can be added to your site.
Works well with
Marketing questions
Something else on your mind? Ask it in your consultation.
How much should I spend on ads?
It depends on your market and goals. We'll recommend a starting budget in your proposal and explain how we arrived at it.
Can you guarantee a number of leads?
No. Advertising results depend on factors no agency controls. We'll agree clear targets with you and report honestly against them.
How many posts will you publish?
That's agreed in your proposal, based on your channels, your goals and what you can support with photos and input.
Can I have ads without social media, or the other way round?
Yes. Each works on its own, and they can be combined if that suits you.
Make your marketing easier to measure.
Book a consultation to talk through your goals, or request a quote for a campaign.
Social media marketing with a plan
Consistent, useful content keeps your business visible to the people most likely to buy. We plan, create and publish content for the channels that suit your audience, and tell you what's working.
The problem
Posting happens when someone has time, so your profiles go quiet for weeks and don't reflect the business you are.
What social media marketing can include
A review of your current channels, and a plan for which to focus on and what to post.
Planned posts for each month, shared with you before anything is published.
Posts written in your voice for each channel.
Posts published consistently, on schedule.
Regular reports on reach, engagement and enquiries from social media.
The final scope for your project is agreed in a written proposal before any work starts.
How social media marketing runs
Audit and strategy
We review your channels and audience, and agree what to focus on.
Content calendar
We plan the month's posts and share the calendar with you.
Create and publish
We write and schedule the posts so your channels stay active.
Review and adjust
We look at what performed well and shape the next month around it.
What we need from you
Access to the social media accounts we'll be managing.
Your logo, colours and any brand guidelines you have.
Real photos of your work, products or team, where you can share them.
A quick review of each month's plan, so posts reflect what's happening in your business.